Our story

Waylay is a technology company that builds automation software for the Internet of Things. Its platform is used by enterprises to develop new digital solutions with IoT, IT and OT data in the most flexible way.

Mission

On a mission

Our goal is to bring the power of automation to everyone. Waylay believes that automation liberates human intelligence, cuts down costs and increases value creation.

50+

Enterprise customers

50k+

Platform users

500k+

Connected devices

1bn+

Rule executions

Our story

Waylay was founded in January 2014 in Ghent, Belgium by Piet Vandaele and Veselin Pizurica, CTO. Who have a long experience in M2M technology and data analysis. Leonard Donnelly is Waylay's newly appointed CEO joining in late 2020.

Piet Vandaele

Co-Founder

Veselin Pizurica

CTO & Co-Founder

Leonard Donnelly

CEO

David Hettinger

President North America

Timeline

2014

Company founded

2016

Seed investment round by PMV & AAAF

2018

Gartner Cool Vendor in Industry 4.0

2020

Serving 50+ enterprise customers

2020

Leonard Donnelly appointed new CEO of Waylay

Values

Our team values

Intellectual Curiosity

We have a genuine interest in learning; poking and probing and finding stuff out is what we’re made of.

Ownership

We’re independent, we’re opinionated and we own up to our stuff; there's no hiding behind three layers of management.

Transparency

We work in an open space, both literally and figuratively, knowledge is shared, initiative is encouraged, options are debated, decisions are public.

Togetherness

We support each other and win together; we give credit to individuals and take credit as a team.

In the news

Check out our latest press releases, featured articles, press interviews and more.

Waylay in the news

Oct 29, 2020

First Nomination for Deloitte's Technology Fast 50 Award
Engineering culture

Engineering culture

We are tool builders at heart and our platform is built by developers for developers. Building high-quality software is part of our DNA and that’s what we always strive for.

We have daily standups, weekly demos and constantly discuss software architecture and review pull requests. We also developed a strong devops culture and encourage everyone to pull their weight when it comes to deploying the code they write.

Discover our stack
Meet our city

The startup capital of Belgium

Ghent is Belgium's startup capital and a fabulous, growing university-city in the Flemish-speaking part of Belgium

The Ghent startup scene is supported by the high-tech research and incubation center iMec in whose accelerator Waylay also started its journey in 2014.

Join Waylay

Careers

Ghent, Belgium

Business Development and Sales Executive
Full-Time

Ghent, Belgium

Vice President Sales EMEA
Full-Time
Discover job openings