The expanded leadership team will help further expand its customer base in North America, Europe and Asia and grow Waylay’s market share

GHENT, Belgium – June 14, 2022Waylay, a pioneering hyperautomation platform company that has reinvented the way to build automation for enterprises that have reached unparalleled levels of complexity in digital transformation, today announces today that it has hired three veteran sales and marketing executives to join its senior leadership team and lead the sales strategies and go-to-market efforts as the company expands into new global markets and industry sectors. Jag Siva has been named Executive Vice President of Global Sales, Erkan Belek named Executive Vice President of Strategic Partnerships and Adriana Falco named Chief Marketing Officer (CMO).

“We are thrilled to have Jag, Erkan and Adriana join Waylay, especially during this very exciting, fast-moving  phase as the company starts consolidating its international growth.,” said Leonard Donnelly, CEO at Waylay. “Their additions to our leadership team will help Waylay onboard large key accounts faster, open new market verticals and infuse our team with new energy to become the undisputed global leader in hyperautomation.”

Jag Siva

Jag Siva joins Waylay as EVP of Global Sales and is responsible for leading the company’s global expansion and sales initiatives. Jag brings more than 25 years of global software sales and services experience in a wide range of organizations, from startups to fortune 500s. Jag has an established background in strategy, sales, services, and go-to-market execution and a strong record in building and managing P&Ls of all sizes, from 50M to 1B, with an emphasis on driving high-quality revenue streams and long-term customer success. 

Erkan Belek

Erkan Belek joins Waylay as EVP Strategic Partnerships and will lead the strategy to expand strategic partnerships worldwide. Erkan brings over 25 years of international sales and business development experience, particularly in penetrating new regions and expanding into new verticals. He has a proven track record in establishing sustainable business for leading software, services, outsourcing and ICT providers in the EMEA and US markets and in negotiating contracts with telcos and mobile operators globally.

Adriana Falco

Adriana Falco joins Waylay as CMO, leading the global marketing and developing strategies to enhance the brand and drive further growth. Adriana has 25+ years of experience in all aspects of marketing and in leading the marketing direction for companies with a global presence. She is a change agent with a successful track record of building marketing infrastructures, assessing marketing needs, pinpointing gaps, and nailing what is needed to build brand awareness, increase leads, and strengthen the competitive advantage. 

About Waylay – Just Automate It.
Waylay is a fundamentally new way for businesses to build automation and complex rules rapidly and at scale, bringing order into enterprise automation chaos. It's a developer-friendly hyperautomation platform with an extensive suite of integrations for every use case and every team—including IT, operations, engineering, product, and support—making the complicated simple. Waylay's next-gen products monitor, streamline and optimize assets, equipment and business flows for a broad range of industries to de-risk the innovation process, unlock team resources and significantly impact the bottom line. Waylay is headquartered in Ghent, Belgium, with growing teams in Europe, the United Kingdom, North America and the Middle East. For more information, visit and follow Waylay on LinkedIn and Twitter.

News Media Contact: