Conrad Electronic SE is a German online retailer of technological and electronic products with its headquarters in Hirschau, Bavaria. Conrad is very well known in the tech community as a prime destination for the purchase of technological gear.

Being at the forefront of innovation, Conrad Electronic wants to drive customer engagement beyond the web store experience, hence Conrad Connect was born.

Conrad Connect is an online platform that allows users to connect and create links between IoT devices and cloud services. It solves the problem of a fragmented user experience when using many parallel, vertical IoT solutions.

Conrad Connect aggregates data from connected IoT services such as Fitbit, OSRAM Lightify and Netatmo. It allows users to compose and customize their own thematic dashboards, while maintaining full ownership of the data. In addition, Conrad Connect empowers users to create automation and notification logic.

Mr. Andreas Bös, Head of New Business and Innovations at Conrad, comments “We are really excited about Conrad Connect and it has been a great experience to work with Waylay. The Waylay platform is a powerful engine that has allowed Conrad to introduce an innovative digital service to the market.”

Piet Vandaele, Waylay CEO, adds: “Waylay is very proud to power Conrad Connect. With Waylay under the hood, Conrad Connect builds on our robust, scalable and extendable orchestration middleware. We are truly excited by the new capabilities that Conrad Connect offers to its users.”

About Conrad Electronic SE

Conrad Electronic is a German family business that was founded in 1923. With over 4,000 employees, Conrad operates with 17 local-based subsidiaries across Europe. The company distributes its products to customers in 150 countries worldwide.

Conrad’s ever-growing product range of over 700.000 products at the time includes a diverse and comprehensive portfolio from leading manufacturers and own brands, from the smallest electronic components and development kits through to ranges of test and measurement, automation, cable and tools, the latest consumer electronic devices to computers and communications technologies.

Conrad is a strong and innovative partner for business and private customers alike.Complementing its product offering is a comprehensive range of services delivered through online and local retail facilities, e-procurement solutions and its own local sales force. Conrad is recognised and trusted for its quality services by many leading enterprises across multiple markets.

Since the end of 2013, Conrad has possessed new Electrostatic Discharge (ESD) handling facilities and an EPA (Electrostatic Protected Area). The company’s whole ESD management system is certified by TÜV Nord based on DIN EN 61340-5-1.

Private customers have access to our whole range of goods including extensive service performance over, our B2C-catalogues and our stores. The multiple awarded site belongs to the TOP TEN of German internet shops with on average 6 million visits per month.

About Waylay

Founded in 2014 – Waylay is an ISV founded by a team with a track record of building successful B2B SW products. Waylay is an award-winning SW solution that takes an application-centric approach to IoT. Waylay offers an IoT service orchestration platform that combines data across IoT verticals and provides a richer integration between IoT solutions, enterprise IT systems and cloud services.

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