• Lead and coordinate developer ecosystem activities enabling SaaS product growth and encouraging engagement and cross collaboration
• Ideate and implement growth strategies agreed with business/management
• Run continuous A/B testing and growth-hacking campaigns to gauge developer needs and SaaS growth
• Vigilant on opportunities/experiments to maximise growth on long-term engagement, community size, paid conversion; minimise conversion times, qualification efforts, onboarding times, lost leads
• Produce and quality check engaging content for developers ensuring brand and core messaging is present
• Maintain stats for management reporting and campaign specific reporting
• Provide product reporting based on user feedback (via forum, WoM, user groups)
• Identify worthy cases to platform; identify possible collaborations and funnel to correct teams
• Liaise with product managers and developers to provide developer feedback where possible
• Provide support, expertise, guidance where possible and be able to direct to correct experts
• Manage growth-hacker, freelancers; marketing firms in campaigns and data collection
• Budget control in automated ads and inbound marketing
• Marketing roles: branding, copy, materials, online platforms, conferences, content design/creation, social media, inbound campaign creation
• Align with marketing team on budget, campaigns and deliverables, and overall messaging/branding

‍