OUR MISSION

Waylay democratizes data insights for all.

We believe that automation liberates human intelligence and empowers value creation. Waylay makes IoT accessible to everyone.

50
+
Enterprise customers
50K
+
Platform users
500K
+
Connected devices
1bn
+
Rule executions
OUR team
Leonard Donnelly - CEO of Waylay
Leonard Donnelly
CEO
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Leonard Donnelly - CEO of Waylay
Veselin Pizurica
CTO, Founder & President Waylay IO
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Leonard Donnelly - CEO of Waylay
Piet Vandaele
Founder and President Strategic Partnerships & Waylay Digital Twin
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Leonard Donnelly - CEO of Waylay
Margot Vanden Poel
CFO
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Leonard Donnelly - CEO of Waylay
David Hettinger
President Business Development North America
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Leonard Donnelly - CEO of Waylay
Mihai Fagadar-Cosma
Chief Systems Architect
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Leonard Donnelly - CEO of Waylay
Arabinda Bose
CTO North America
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Leonard Donnelly - CEO of Waylay
Tom Van Leeuwen
VP Product Management
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our history
2021

US market expansion
Re-organised into 3 business units
Launch of  Waylay IO
Launch of Salesforce Partnership

2020

50+ enterprise customers
50k+ platform users 
500k+ connected devices 
New CEO Leonard Donnelly


2019

Pivot to B2B market focus

2018

Gartner Cool Vendor Industrial IoT

2015

First customers in production


2014

Founded in Ghent, Belgium

our VALUES

Intellectual Curiosity

We have a genuine interest in learning - poking, probing and experimenting is what we’re made of.

Ownership

We are independent, opinionated and we own up to our stuff, no hiding behind three layers of management.

Transparency

We work in an open space, literally and figuratively, knowledge is shared, initiative is encouraged, options are debated, decisions are public.

Togetherness

We support each other and win together - we give credit to individuals and take credit as a team.

Determination

We have the desire and ambition to change the world by democratizing data and putting data insights in the hands of all.

Adaptability

We embrace challenges and anticipate change, we are flexible and support each other to win together.

Join Waylay - shape the future of digital transformation and ignite your career

Join a spectacular team of highly talended, curious, bold and determined individuals that are shaping the future of Digital Transformation to finally become painless.

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OUR OFFICES
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Gent, Belgium
Waylay Headquarters in Ghent, Belgium

Ghent is Europe's technology startup capital and a vibrant and trendy university city. It is home to many Saas and PaaS software companies. Ghent has a welcoming ambiance, an international vibe and friendly allure.

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Denver, USA
Waylay's first US office in Denver, Colorado

Denver, a.k.a. Silicon Mountain, is the sprawling US tech and innovation hub and is home to several rapidly growing major tech businesses and corporations that have created economic growth and changed market dynamics.