About

Empowering Enterprises Through
Intelligent Automation And Integration


Waylay is a low-code hyperautomation software platform that enables workflow-based automation, system integration, and orchestration across a wide range of connected assets, enterprise applications, and cloud services.
Our patented technology gives your enterprise the ability to implement data analytics and orchestration scenarios with unprecedented speed, significantly cutting the cost of integration and product deployment, with the power to quickly deploy new services while keeping OPEX costs under control.

Our Team

Leonard Donnelly - CEO of Waylay
CEO
Leonard Donnelly
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Leonard Donnelly - CEO of Waylay
COO & Founder
Veselin Pizurica
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Leonard Donnelly - CEO of Waylay
CTO
Mihai Fagadar-Cosma
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Leonard Donnelly - CEO of Waylay
VP Product
Tom Van Leeuwen
Twitter Icon - Waylay TeamLinkedin Icon - Waylay Team
Leonard Donnelly - CEO of Waylay
CEO
Leonard Donnelly
Twitter Icon - Waylay TeamLinkedin Icon - Waylay Team
Leonard Donnelly - CEO of Waylay
COO & Founder
Veselin Pizurica
Twitter Icon - Waylay TeamLinkedin Icon - Waylay Team
Leonard Donnelly - CEO of Waylay
CTO
Mihai Fagadar-Cosma
Twitter Icon - Waylay TeamLinkedin Icon - Waylay Team
Leonard Donnelly - CEO of Waylay
VP Product
Tom Van Leeuwen
Twitter Icon - Waylay TeamLinkedin Icon - Waylay Team
our history

2021

US market expansion
Re-organised into 3 business units
Launch of Waylay Digital Twin
Launch of Salesforce Partnership

2020

50+ enterprise customers
50k+ platform users 
500k+ connected devices 
New CEO Leonard Donnelly


2019

Pivot to B2B market focus

2018

Gartner Cool Vendor Industrial IoT

2015

First customers in production

Winner of Challenge Up! (Intel, Cisco and Deutsche Telekom)

2014

Founded in Ghent, Belgium

Our Values

Intellectual Curiosity

We have a genuine interest in learning. Poking, probing and experimenting is what we’re made of.

Ownership

We are independent, opinionated and we own up to our stuff, no hiding behind three layers of management.

Transparency

We work in an open space, literally and figuratively. Knowledge is shared, initiative is encouraged, options are debated and decisions are public.

Togetherness

We support each other and win together. We give credit to individuals and take credit as a team.

Determination

We have the desire and ambition to change the world by democratizing data and putting data insights in the hands of all.

Adaptability

We embrace challenges and anticipate change. We are flexible and support each other to win together.

Our Office

Location Marker - Waylay Careers
Ghent, Belgium
Waylay Headquarters in Ghent, Belgium

With nearly 1400 years of history, Ghent is one of Europe’s greatest treasures filled with small-town charm, big-city excitement and entrepreneurs from around the world. It is also the third fastest-growing tech hub in Europe, home to Waylay and many SaaS and PaaS software companies.