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About us

The fastest and most powerful way to put your IoT data to operational use

Waylay is a cloud technology company that builds automation software for the Internet of Things.
Waylay's data orchestration platform is used by enterprises to develop automation applications using IoT, IT and cloud data in the most flexible way.

Our Story

Waylay was founded in January 2014 in Ghent, Belgium by Piet Vandaele, CEO and Veselin Pizurica, CTO who have a long experience in M2M technology and data analysis and have previously developed software products together in both corporate and startup environments.

In January 2016 Waylay has raised 1.2 mn EUR in a funding round led by Belgian funds PMV and Ark Angels Activator Fund (AAAF).

In 2017 it was named a Gartner Cool Vendor for Industry 4.0. Waylay is now a growing team of 25 who serves 40 enterprise customers in Europe and the US.

What we value as a company


We work in an open space, both literally and figuratively, knowledge is shared, initiative is encouraged, options are debated, decisions are public.


We’re independent, we’re opinionated and we own up to our stuff; there's no hiding behind three layers of management.


We support each other and win together; we give credit to individuals and take credit as a team.


We have a genuine interest in learning; poking and probing and finding stuff out is what we’re made of.

Our Engineering Culture

We are tool builders at heart and our platform is built by developers for developers. Building high-quality software is part of our DNA and that's what we always strive for.

We have daily standups, weekly demos and constantly discuss software architecture and review pull requests. We also developed a strong devops culture and encourage everyone to pull their weight when it comes to deploying the code they write.

See our tech stack
tech stack

Our City

Ghent is Belgium's startup capital and a fabulous, growing university-city in the Dutch-speaking region of Flanders.
The Ghent startup scene is supported by the high-tech research and incubation center iMec in whose accelerator Waylay also started its journey in 2014. Ghent is home to popular open source software Drupal, Belgium's first unicorn (TeleAtlas, a creator of digital maps acquired by TomTom) and many more successful software companies.

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