So, if you haven’t heard already, there’s a new player on the block that is digital media creation. AI has entered the game, and I believe it’s not leaving anytime soon. 

Artificial intelligence (AI) is transforming the world of content creation, making it easier and more efficient for content creators to do their jobs. With the help of powerful AI programs like DALL-E and GPT-3, it's now possible to create high-quality visual and written content in a fraction of the time it would take to do it manually.

Gone are the days of spending hours scouring the internet for the perfect image to pair with your latest blog post. With the help of DALL-E, the AI art critic turned artist, you can now create stunning visuals in mere minutes. Simply provide a description and let the AI do the rest.

Where it really shines compared to other services, like Shutterstock, is in two places:

  • The image is created for you.
  • The image is created for you.

What I mean by the first point is, when you're using stock photography, you’ll run into the same picture you used in a million other places around the web. I, myself, had that experience with this picture of a guy working on his laptop.

Luckily, I added some other graphical elements to it, but still, you can see here that it’s all over the web. If you use an AI- generated image, it is truly one-of-a-kind - just like if you’d commissioned an actual artist.

Screenshot of a Google lens query. If you want to do your own image search, you can do so here.

The second point where AI-generated images really shine when compared to other services, like Getty Images, is in their customization and flexibility. With AI-generated images, you have the ability to customize the image to fit your specific needs and preferences, rather than being limited to the options available in a stock photo library.

This can be especially useful if you have a specific concept or idea in mind, but can't find an existing stock photo that matches it. Additionally, AI-generated images can often be modified and adjusted after they are initially created, allowing for even more flexibility and customization.

GPT-3 is the other AI program that is changing the game for content creators. This powerful language model is able to generate text based on a given prompt, making it easy to create engaging, well-written articles and blog posts. No more staring at a blank page, wondering what to write. Just provide a prompt and let GPT-3 do the rest.

One of the benefits of using AI to help with your writing is that it can provide suggestions and ideas that you may not have thought of on your own. This can be particularly useful if you're feeling uninspired or just need a fresh perspective. Plus, AI can help you avoid common mistakes and improve the overall quality of your writing. For example, it can check for grammar and spelling errors, and make sure that your sentences are clear and concise. And let's be real, who doesn’t need a little help in that department?

Another advantage is the ability to create custom, tailored content for your audience. Instead of relying on generic stock images or cookie-cutter articles, content creators can use AI to generate visuals and written content that are specifically designed for their audience. This increases engagement and improves the overall effectiveness of the content.

So why not let the robots handle the tedious tasks and focus on what really matters? Let AI take care of the content creation, so you can focus on crafting your message and engaging with your audience.

And even though AI can handle much of the heavy lifting, content creators still have the option to personalize and modify the AI-generated content. The AI-generated content can serve as a starting point, providing a foundation that content creators can then build on and tailor to their specific needs and audience.

But don't worry, using AI to help with your writing doesn't mean that your blog will lose its personal touch. You can still add your own ideas and style to the posts, and make them uniquely yours. Think of AI as a helpful assistant that can take care of the tedious parts of writing, leaving you free to focus on what you do best: crafting the perfect title pun.

In conclusion, AI is revolutionizing the world of content creation, making it faster and easier for content creators to do their jobs. By leveraging the power of AI, content creators can create high-quality, tailored content that resonates with their audience and helps to drive results.

And if you're wondering who wrote this blog post, you’re right to :) The answer is simple: if you thought it was clever, I take that as a great compliment. If you thought it was total gibberish, well, you can blame the robots.

About the author

Elooi De Buck has been with Waylay for a while, mostly working behind the creative scenes of Waylay — in graphics, animations, website and marketing automations.